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Member Benefits

MFR Coverage AreaMy Florida Regional MLS is one of the leading multiple listing service organizations in the United States. With more than 30,000 members in over 18 counties, our database exceeds 100,000 listings—granting you the most complete and comprehensive MLS catalog in Florida. As the real estate marketplace demands quality information at breakneck speeds, My Florida Regional MLS has the tools you need to succeed.

Our broad geographic reach extends from coast to coast on the lower Florida Peninsula. Whether your clients are seeking an inland home, acreage or even a waterfront estate, we've got Florida covered!

Strength In Numbers


Our strength-in-numbers concept allows us to provide a complete suite of MLS products and services while keeping subscription costs under control. While some of our services include traditional MLS listing and tax data, some of our marketing products include the latest in virtual and social media technology. By combining the quantitative data with the new marketing models, we help position you as the expert in real estate.

Three Levels of Service


In January 2010, we launched a new subscription model to meet the different needs of our member-subscribers. With three levels of service, you pay for the service that suits you best. These categories include:

  • MFRMLS—This our most widely used subscription. Powered by MLXchange, this Internet based engine is used primarily for residential listings. Agents who also list commercial properties on a limited basis may also use this level of service.
  • My Florida Commercial Real Estate—Launched January 4, 2010, this new Commercial Information Exchange provides a comprehensive search database and marketing engine for commercial real estate agents.
  • My Florida Total Access—Providing access to both databases, My Florida Total Access offers cost savings by bundling residential and commercial services.

 

Productivity Tools


Designed to assist in your production as a real estate professional, these fundamental tools are included in your subscription.

  • MLXchange—Our primary web-based MLS database (more>>)
  • iMapp—Tax data, aerial maps and foreclosure status (more>>)
  • MongoFAX—Turns paper faxes into PDFs (more>>)
  • Showing Time—Web-based appointment and showing instruction interface (more>>)
  • Transaction Desk—This time-saving tool automatically fills in names, addresses, legal descriptions, and more into your real estate transaction forms. (more>>)
  • Red Plus Innovations—A market conditions tool to assist in producing 1004 MC information (more>>)
  • MarketLinx MLS Wireless—MLXchange access for web-enabled phones (more>>)

 

Marketing Tools


Looking to add a little extra sizzle to your marketing efforts? Through your affiliation with My Florida Regional MLS, you can receive these marketing products for free or reduced cost.

  • RatePlug—Interest rate scenarios for your listings (more>>)
  • Blue Dasher Technologies*—Virtual Driving through neighborhoods (more>>)
  • RealBiz360*—High quality 360° Virtual Tours with zoom-in technology and easy uploading to Social Media platforms (more>>)



*Blue Dasher Technologies and RealBiz360 are available for an additional fee.



 
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