Photos Required for Vacant Land

Thursday 31 July 2008

Policy Change Takes Effect July 31

As of Thursday July 31, every new listing in MLXchange will require a photo – even listings for vacant land.

In the past, vacant land has been exempt from the photo requirement, but subscribers tell us photos are so helpful in attracting clients’ attention and helping make a sale, the MFRMLS Board of Directors voted to require photos for vacant land. In fact, industry research has shown that properties with multiple photos receive significantly more leads than properties with no photos or just one photo.

For the purposes of listing vacant land, a site plot or plat map can be just as helpful as a photo, and the new photo rule allows subscribers to upload these resources in addition to, or instead of, a photo. But remember: if you choose to upload a site plot or plat map as an image, it must be in a JPG format, not as a PDF attachment.

If you currently have listings for vacant land that were entered into MLXchange before July 31, those listings will not be subject to the new policy and will not draw a violation notice for missing photos.